The global commercial display market size is forecasted to reach from US$ 43.4 billion in 2021 to US$ 72.2 billion by 2030 and is anticipated to grow at compounded annual growth rate (CAGR) of 5.8% from 2021 to 2030, as per reports by market research and consulting organization Precedence Research.
The report contains 150+ pages with detailed analysis. The base year for the study has been considered 2021, the historic year 2017 to 2020, the forecast period considered is from 2021 to 2030. The commercial display market is analyzed on the basis of value (US$ Million), volume (Unit), and price (US$/Unit). The report offers exclusive insights to help companies make informed decision to sustain growth through the assessment period.
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The global commercial display market is primarily driven by the rising demand for the digital displays among the various end use sectors such as banking, corporates, retail, and entertainment for the promotion and advertisement of their products and services. The technological advancements in the display technology and increasing demand for the energy efficient displays is driving the growth of the commercial display market across the globe.
Rapid industrialization and rapid urbanization, rising government expenditure on the development of infrastructure, and changing lifestyle of the consumers is fostering the growth of the commercial display market.Moreover, rising integration of technologies such as AI and machine learning in the commercial displays is fueling the market growth across the globe. The introduction of 4K and 8K displays is ramping up the production of ultra-HD advertising content, which is significantly contributing towards the market growth.
Report Scope of the Commercial Display Market
Report Coverage | Details |
Market Size in 2021 | USD 43.4 Billion |
Growth Rate | CAGR of 5.8% From 2021 to 2030 |
Revenue Projection | USD 72.2 Billion by 2030 |
Largest Market | North America |
Fastest Growing Market | Asia Pacific |
Base Year | 2021 |
Forecast Period | 2021 to 2030 |
Market Dynamics
Driver
Extensive use of commercial displays in hospitality and retail sector
The commercial displays are extensively used in the retail and hospitality sector owing to the high number of footfall in such units. Moreover, the ability of the commercial displays to effectively display the ads and promotions in the high lighting ambience is boosting the adoption of the commercial displays across the globe. The cost-effectiveness and energy efficiency in the latest commercial displays owing to the technological advancements is expected to drive the market growth during the forecast period.
Restraints
The rising consciousness about health and various infections like COVID-19 may decrease the number of footfall in the commercial units and other public places. The recent outbreak of the COVID-19 pandemic resulted in travelling restrictions and worldwide lockdown that drastically and negatively impacted the market growth. Such events can hinder the market growth in the future.
Opportunities
The rising popularity of the latest technologies such as QLED, OLED, mini-LED, and micro-LED are expected to be the major drivers of the market. The latest cost-effective display solution are expected to penetrate faster in various commercial units like restaurants, bars, and cafes and hence would drive the market growth in the upcoming future.
Challenges
The rising penetration of social media and increasing popularity of the digital and social media marketing may reduce the importance of the traditional commercial displays. The rising number of internet users is shifting the focus of the different industries to invest heavily on the social media marketing. This is expected to be a major challenge for the players operating in the commercial display market.
Competitive Landscape Analysis:
Some of the leading companies operating in the commercial display market are profiled in the market study. The report also underscores winning strategies adopted over the last few years and gauges impact of the same on growth trajectory exhibited by the market over the last few years.
Major companies operating in this report are
- Cdw Corporation
- Cisco Systems, Inc.
- Dell Technologies Inc.
- Koninklijke Philips N.V.
- LG Display Co., Ltd.
- NEC Display Solutions.
- Panasonic Corporation
- Samsung Electronics Co., Ltd.
- Sharp Corporation
- Sony Corporation
Report Highlights
- Based on the product, the digital signage is the dominating and the fastest-growing segment throughout the forecast period.The rapid growth of the organized retail sector across the globe has boosted the adoption of the digital signage. The shopping malls are the most popular commercial unit that increasingly adopts the digital signage. This is mainly due to the higher foot-fall in the shopping malls. Furthermore, the increased popularity of the hypermarkets and supermarkets in the developed regions has increased the demand for the digital signage.
- Based on the display type, the flat panel dominated the market in 2020. The low cost of production and easy availability of the flat panel is a major reason behind the increased adoption of the flat panels across the global markets. It is the most widely adopted display type among the end use industries.
- Based on the component, the software is estimated to be the fastest-growing segment during the forecast period, due to the rapid advancements and upgradations in the development of the software. Software is the main organizer and the manager of the contents displayed on the screens and the technological advancements in the software can increase the efficiency of the software.
- Based on the technology, the LCD dominated the market in 2020. It is one of the widely accepted technologies across the globe. LCDs had been extensively adopted by the various industries owing to its lower production cost, easy availability, and easy maintenance of various advertisement contents, which fosters the growth of the LCD all over the globe.
- Based on the application, the hospitality is estimated to be the most opportunistic segment during the forecast period. This is attributed to the increased penetration of various fast-food chains such as KFC, Pizza Hut, Subway, Domino’s, and Yum Brands that extensively uses the commercial displays to showcase their on-going offers, promotions, advertisements, and menus. This has resulted in the significant growth of this segment.
Regional Snapshot
North America dominated the global commercial display market, garnering a significant market share of around 31% in 2020. The higher adoption rate of advanced ad digital technologies among the various industries for the promotion and advertisement of their products and services has significant contributions in the market growth. Furthermore, the increased penetration of retail units and hospitality units such as shopping malls, restaurants, cafes, and bars has huge requirement of the commercial displays that fostered the growth of the commercial display market in the North America region.
Asia Pacific is expected to be the fastest-growing market in the forthcoming years. The region is home to around 60% of the global population and rapid urbanization of this region is poised to drive the penetration of numerous commercial complexes in the region. Therefore, the demand for the commercial displays is rapidly rising in the Asia Pacific.
Segments Covered in the Report
By Product
- Digital Signage
- Display TVs
- Display Monitor
By Display Type
- Curved Panel
- Flat Panel
- Others
By Component
- Software
- Hardware
- Services
By Technology
- LCD
- LED
- Others
By Application
- Hospitality
- Entertainment
- Retail
- Corporate
- Stadiums & Playgrounds
- Healthcare
- Education
- Banking
- Transportation
Regional Segmentation
– North America (U.S. and Canada)
– Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
– Asia-Pacific (China, Japan, India, Southeast Asia and Rest of APAC)
– Latin America (Brazil and Rest of Latin America)
– Middle East and Africa (GCC, North Africa, South Africa, Rest of MEA)
Why should you invest in this report?
If you are aiming to enter the global commercial display market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for commercial display are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2021-2030 so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
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TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Commercial Display Market
5.1. COVID-19 Landscape: Commercial Display Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Commercial Display Market, By Product Type
8.1. Commercial Display Market, by Product Type, 2021-2030
8.1.1. Digital Signage
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Display TVs
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Display Monitor
8.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Commercial Display Market, By Display Type
9.1. Commercial Display Market, by Display Type, 2021-2030
9.1.1. Curved Panel
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Flat Panel
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Others
9.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Commercial Display Market, By Technology Type
10.1. Commercial Display Market, by Technology Type, 2021-2030
10.1.1. LCD
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. LED
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Others
10.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Commercial Display Market, By Application Type
11.1. Commercial Display Market, by Application Type, 2021-2030
11.1.1. Hospitality
11.1.1.1. Market Revenue and Forecast (2017-2030)
11.1.2. Entertainment
11.1.2.1. Market Revenue and Forecast (2017-2030)
11.1.3. Retail
11.1.3.1. Market Revenue and Forecast (2017-2030)
11.1.4. Corporate
11.1.4.1. Market Revenue and Forecast (2017-2030)
11.1.5. Stadiums & Playgrounds
11.1.5.1. Market Revenue and Forecast (2017-2030)
11.1.6. Healthcare
11.1.6.1. Market Revenue and Forecast (2017-2030)
11.1.7. Education
11.1.7.1. Market Revenue and Forecast (2017-2030)
11.1.8. Banking
11.1.8.1. Market Revenue and Forecast (2017-2030)
11.1.9. Transportation
11.1.9.1. Market Revenue and Forecast (2017-2030)
Chapter 12. Global Commercial Display Market, By Component Type
12.1. Commercial Display Market, by Component, 2021-2030
12.1.1. Software
12.1.1.1. Market Revenue and Forecast (2017-2030)
12.1.2. Hardware
12.1.2.1. Market Revenue and Forecast (2017-2030)
12.1.3. Services
12.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 13. Global Commercial Display Market, Regional Estimates and Trend Forecast
13.1. North America
13.1.1. Market Revenue and Forecast, by Product (2017-2030)
13.1.2. Market Revenue and Forecast, by Display (2017-2030)
13.1.3. Market Revenue and Forecast, by Technology (2017-2030)
13.1.4. Market Revenue and Forecast, by Application (2017-2030)
13.1.5. Market Revenue and Forecast, by Component (2017-2030)
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Product (2017-2030)
13.1.6.2. Market Revenue and Forecast, by Display (2017-2030)
13.1.6.3. Market Revenue and Forecast, by Technology (2017-2030)
13.1.6.4. Market Revenue and Forecast, by Application (2017-2030)
13.1.7. Market Revenue and Forecast, by Component (2017-2030)
13.1.8. Rest of North America
13.1.8.1. Market Revenue and Forecast, by Product (2017-2030)
13.1.8.2. Market Revenue and Forecast, by Display (2017-2030)
13.1.8.3. Market Revenue and Forecast, by Technology (2017-2030)
13.1.8.4. Market Revenue and Forecast, by Application (2017-2030)
13.1.8.5. Market Revenue and Forecast, by Component (2017-2030)
13.2. Europe
13.2.1. Market Revenue and Forecast, by Product (2017-2030)
13.2.2. Market Revenue and Forecast, by Display (2017-2030)
13.2.3. Market Revenue and Forecast, by Technology (2017-2030)
13.2.4. Market Revenue and Forecast, by Application (2017-2030)
13.2.5. Market Revenue and Forecast, by Component (2017-2030)
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Product (2017-2030)
13.2.6.2. Market Revenue and Forecast, by Display (2017-2030)
13.2.6.3. Market Revenue and Forecast, by Technology (2017-2030)
13.2.7. Market Revenue and Forecast, by Application (2017-2030)
13.2.8. Market Revenue and Forecast, by Component (2017-2030)
13.2.9. Germany
13.2.9.1. Market Revenue and Forecast, by Product (2017-2030)
13.2.9.2. Market Revenue and Forecast, by Display (2017-2030)
13.2.9.3. Market Revenue and Forecast, by Technology (2017-2030)
13.2.10. Market Revenue and Forecast, by Application (2017-2030)
13.2.11. Market Revenue and Forecast, by Component (2017-2030)
13.2.12. France
13.2.12.1. Market Revenue and Forecast, by Product (2017-2030)
13.2.12.2. Market Revenue and Forecast, by Display (2017-2030)
13.2.12.3. Market Revenue and Forecast, by Technology (2017-2030)
13.2.12.4. Market Revenue and Forecast, by Application (2017-2030)
13.2.13. Market Revenue and Forecast, by Component (2017-2030)
13.2.14. Rest of Europe
13.2.14.1. Market Revenue and Forecast, by Product (2017-2030)
13.2.14.2. Market Revenue and Forecast, by Display (2017-2030)
13.2.14.3. Market Revenue and Forecast, by Technology (2017-2030)
13.2.14.4. Market Revenue and Forecast, by Application (2017-2030)
13.2.15. Market Revenue and Forecast, by Component (2017-2030)
13.3. APAC
13.3.1. Market Revenue and Forecast, by Product (2017-2030)
13.3.2. Market Revenue and Forecast, by Display (2017-2030)
13.3.3. Market Revenue and Forecast, by Technology (2017-2030)
13.3.4. Market Revenue and Forecast, by Application (2017-2030)
13.3.5. Market Revenue and Forecast, by Component (2017-2030)
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Product (2017-2030)
13.3.6.2. Market Revenue and Forecast, by Display (2017-2030)
13.3.6.3. Market Revenue and Forecast, by Technology (2017-2030)
13.3.6.4. Market Revenue and Forecast, by Application (2017-2030)
13.3.7. Market Revenue and Forecast, by Component (2017-2030)
13.3.8. China
13.3.8.1. Market Revenue and Forecast, by Product (2017-2030)
13.3.8.2. Market Revenue and Forecast, by Display (2017-2030)
13.3.8.3. Market Revenue and Forecast, by Technology (2017-2030)
13.3.8.4. Market Revenue and Forecast, by Application (2017-2030)
13.3.9. Market Revenue and Forecast, by Component (2017-2030)
13.3.10. Japan
13.3.10.1. Market Revenue and Forecast, by Product (2017-2030)
13.3.10.2. Market Revenue and Forecast, by Display (2017-2030)
13.3.10.3. Market Revenue and Forecast, by Technology (2017-2030)
13.3.10.4. Market Revenue and Forecast, by Application (2017-2030)
13.3.10.5. Market Revenue and Forecast, by Component (2017-2030)
13.3.11. Rest of APAC
13.3.11.1. Market Revenue and Forecast, by Product (2017-2030)
13.3.11.2. Market Revenue and Forecast, by Display (2017-2030)
13.3.11.3. Market Revenue and Forecast, by Technology (2017-2030)
13.3.11.4. Market Revenue and Forecast, by Application (2017-2030)
13.3.11.5. Market Revenue and Forecast, by Component (2017-2030)
13.4. MEA
13.4.1. Market Revenue and Forecast, by Product (2017-2030)
13.4.2. Market Revenue and Forecast, by Display (2017-2030)
13.4.3. Market Revenue and Forecast, by Technology (2017-2030)
13.4.4. Market Revenue and Forecast, by Application (2017-2030)
13.4.5. Market Revenue and Forecast, by Component (2017-2030)
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Product (2017-2030)
13.4.6.2. Market Revenue and Forecast, by Display (2017-2030)
13.4.6.3. Market Revenue and Forecast, by Technology (2017-2030)
13.4.6.4. Market Revenue and Forecast, by Application (2017-2030)
13.4.7. Market Revenue and Forecast, by Component (2017-2030)
13.4.8. North Africa
13.4.8.1. Market Revenue and Forecast, by Product (2017-2030)
13.4.8.2. Market Revenue and Forecast, by Display (2017-2030)
13.4.8.3. Market Revenue and Forecast, by Technology (2017-2030)
13.4.8.4. Market Revenue and Forecast, by Application (2017-2030)
13.4.9. Market Revenue and Forecast, by Component (2017-2030)
13.4.10. South Africa
13.4.10.1. Market Revenue and Forecast, by Product (2017-2030)
13.4.10.2. Market Revenue and Forecast, by Display (2017-2030)
13.4.10.3. Market Revenue and Forecast, by Technology (2017-2030)
13.4.10.4. Market Revenue and Forecast, by Application (2017-2030)
13.4.10.5. Market Revenue and Forecast, by Component (2017-2030)
13.4.11. Rest of MEA
13.4.11.1. Market Revenue and Forecast, by Product (2017-2030)
13.4.11.2. Market Revenue and Forecast, by Display (2017-2030)
13.4.11.3. Market Revenue and Forecast, by Technology (2017-2030)
13.4.11.4. Market Revenue and Forecast, by Application (2017-2030)
13.4.11.5. Market Revenue and Forecast, by Component (2017-2030)
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Product (2017-2030)
13.5.2. Market Revenue and Forecast, by Display (2017-2030)
13.5.3. Market Revenue and Forecast, by Technology (2017-2030)
13.5.4. Market Revenue and Forecast, by Application (2017-2030)
13.5.5. Market Revenue and Forecast, by Component (2017-2030)
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Product (2017-2030)
13.5.6.2. Market Revenue and Forecast, by Display (2017-2030)
13.5.6.3. Market Revenue and Forecast, by Technology (2017-2030)
13.5.6.4. Market Revenue and Forecast, by Application (2017-2030)
13.5.7. Market Revenue and Forecast, by Component (2017-2030)
13.5.8. Rest of LATAM
13.5.8.1. Market Revenue and Forecast, by Product (2017-2030)
13.5.8.2. Market Revenue and Forecast, by Display (2017-2030)
13.5.8.3. Market Revenue and Forecast, by Technology (2017-2030)
13.5.8.4. Market Revenue and Forecast, by Application (2017-2030)
13.5.8.5. Market Revenue and Forecast, by Component (2017-2030)
Chapter 14. Company Profiles
14.1. Cdw Corporation
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. Cisco Systems, Inc.
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Dell Technologies Inc.
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. Koninklijke Philips N.V.
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. LG Display Co., Ltd.
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
14.6. NEC Display Solutions.
14.6.1. Company Overview
14.6.2. Product Offerings
14.6.3. Financial Performance
14.6.4. Recent Initiatives
14.7. Panasonic Corporation
14.7.1. Company Overview
14.7.2. Product Offerings
14.7.3. Financial Performance
14.7.4. Recent Initiatives
14.8. Samsung Electronics Co., Ltd.
14.8.1. Company Overview
14.8.2. Product Offerings
14.8.3. Financial Performance
14.8.4. Recent Initiatives
14.9. Sharp Corporation
14.9.1. Company Overview
14.9.2. Product Offerings
14.9.3. Financial Performance
14.9.4. Recent Initiatives
14.10. Sony Corporation
14.10.1. Company Overview
14.10.2. Product Offerings
14.10.3. Financial Performance
14.10.4. Recent Initiatives
Chapter 15. Research Methodology
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
Chapter 16. Appendix
16.1. About Us
16.2. Glossary of Terms
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