by The global mineral supplements market size reached USD 16.53 billion in 2023 and is projected to hit around USD 29.66 billion by 2033 growing at a CAGR of 6.02% from 2024 to 2033.
Key Points
- Asia-Pacific dominated the market with the largest market share of 40% in 2023.
- By product, the calcium segment has contributed the largest market share of 42% in 2023.
- By formulation, the tablet segment led the market with the biggest market share of 36% in 2023.
- By application, the general health segment has led the major market share of 41% in 2023.
- By end-use, the adult segment has accounted more than 48% of market share in 2023.
- By sales channel, the pharmacies & drug stores segment dominated the market in 2023.
The mineral supplements market has witnessed substantial growth in recent years, driven by increasing awareness of the importance of minerals for overall health and well-being. Mineral supplements encompass a diverse range of products, including calcium, iron, zinc, magnesium, and other essential minerals. Consumers are increasingly turning to these supplements to address nutritional deficiencies, support bone health, and enhance overall vitality.
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Growth Factors
Several factors contribute to the growth of the mineral supplements market. One key factor is the rising prevalence of mineral deficiencies due to imbalanced diets and hectic lifestyles. Modern dietary patterns often lack essential minerals, leading consumers to seek supplements as a convenient and effective solution. Additionally, the aging population is driving demand for mineral supplements, particularly for bone health and joint support. The growing focus on preventive healthcare and wellness further fuels the market, with consumers incorporating mineral supplements into their daily routines.
Mineral Supplements Market Scope
| Report Coverage | Details |
| Growth Rate from 2024 to 2033 | CAGR of 6.02% |
| Global Market Size in 2023 | USD 16.53 Billion |
| Global Market Size by 2033 | USD 29.66 Billion |
| Largest Market | Asia Pacific |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | By Product, By Formulation, By Application, By End-Use, and By Sales Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Mineral Supplements Market Dynamics
Drivers:
The drivers propelling the mineral supplements market forward are multifaceted. Health-conscious consumers are increasingly proactive in managing their well-being, driving the demand for products that address specific health concerns. The fitness and sports nutrition segment also contributes significantly to market growth, as athletes and fitness enthusiasts recognize the role of minerals in optimizing performance and recovery. Furthermore, the expansion of e-commerce channels provides consumers with easy access to a wide range of mineral supplements, fostering market growth through increased availability and convenience.
Opportunities
The mineral supplements market presents opportunities for innovation and product diversification. Manufacturers can capitalize on the growing trend of personalized nutrition by developing formulations tailored to specific demographics or health conditions. Additionally, expanding into emerging markets offers untapped potential, as rising disposable incomes and increasing health awareness drive demand for nutritional supplements. The integration of advanced technologies, such as nanotechnology for enhanced mineral absorption, presents opportunities for companies to differentiate their products and gain a competitive edge in the market.
Challenges
Despite the positive trajectory, the mineral supplements market faces challenges that warrant consideration. Regulatory complexities and varying standards across regions require manufacturers to navigate a complex landscape to ensure compliance and consumer safety. Skepticism among some consumers regarding the efficacy and safety of supplements poses a challenge, emphasizing the importance of transparent labeling and evidence-based marketing. Additionally, the market’s saturation with numerous products makes it imperative for companies to establish trust and differentiate their offerings to stand out in a crowded marketplace.
Region:
The mineral supplements market exhibits regional variations influenced by factors such as dietary habits, cultural preferences, and healthcare awareness. In North America, the market is driven by a health-conscious population seeking preventive healthcare solutions. Europe, with its aging demographic, sees a significant demand for bone health supplements. Asia-Pacific, particularly in countries like China and India, experiences robust growth due to increasing disposable incomes, a growing middle class, and a rising focus on wellness.
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Recent Developments
- In September 2023, Sanofi declared the successful conclusion of its acquisition of Qunol, the top-ranking health and wellness brand in the United States market. With a focus on the active “healthy aging” market, this transaction enhances Sanofi’s Consumer Healthcare’s (CHC) Vitamin, Mineral, & Supplements (VMS) category, which is among the largest and most rapidly expanding consumer health segments in the United States.
Mineral Supplements Market Companies
- Glanbia, plc.
- Abbott
- Nestle
- Biovea
- Herbalife International of America, Inc.
- Sanofi
- Amway
- Bayer AG
- Omega Protein Corporation
- Bio Botanica, Inc.
- Pharmavite LLC
- DSM
- Nu Skin
Segments Covered in the Report
By Product
- Calcium
- Magnesium
- Iron
- Potassium
- Zinc
- Chromium
- Selenium
- Others
By Formulation
- Capsule
- Tablet
- Powder
- Liquid/Gel
- Others
By Application
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Others
By End-Use
- Adults
- Geriatric
- Pregnant Women
- Children
- Infants
By Sales Channel
- Pharmacies & Drug Stores
- Supermarkets & Hypermarkets
- Online Channels
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
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