by The global oral care market size is forecasted to reach from US$ 49.40 billion in 2021 to US$ 99.78 billion by 2030 and is anticipated to grow at a CAGR of 8.1% from 2021 to 2030, as per reports by market research and consulting organization Precedence Research.
The report contains 150+ pages with detailed analysis. The base year for the study has been considered 2021, the historic year 2017 to 2020, the forecast period considered is from 2021 to 2030.
The oral care market is analyzed on the basis of value (US$ Million), volume (Unit), and price (US$/Unit). The report offers exclusive insights to help companies make informed decisions to sustain growth through the assessment period.
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The oral care market is predicted to grow due to the increased frequency of dental disorders is observed in both adults and children. The people’s growing awareness of cosmetic dental treatment aids in improving aesthetics and preserving fresh breath, which is one of the major factors driving the demand for oral care products. The people frequently use cosmetic whitening treatments to improve the appearance of their teeth.
In order to meet the patients’ additional personal care demands, many dentists are now focused on delivering aesthetic spa treatments in addition to various conventional oral care products. During the dental operation process, this can lessen the patient’s dental-related anxiety triggers such as auditory, visual, and olfactory triggers, resulting in increased demand for associated dental cosmetic products. Furthermore, the availability of numerous 3D based video and graphics at dental spa clinics has aided in the construction of a luxurious experience for patients.
Scope of the Oral Care Market
| Report Coverage | Details |
| Market Size | USD 99.78 Billion by 2030 |
| Growth Rate From 2021 to 2030 | CAGR of 8.1% |
| Largest Market | Asia Pacific |
| Fastest Growing Market | North America |
| Segments Covered | Product, Age Group, Sales Channel, Region |
Competitive Intelligence
The report provides an understanding of the market composition and explains the role of established players and regional contributors. It is essential for the market players to make calculative moves and focus on client acquisition and retention. The detailed company profiles will provide the necessary intelligence to the reader. In order to maintain their share, the market players are focusing on strategies such as cross-border expansion, product differentiation and so on.
Some of the prominent players in the global oral care market are listed as below:
- Procter & Gamble Co.
- Colgate Palmolive Co.
- Patanjali Ayurved Ltd.
- Unilever
- Henkel AG & Co. KG Aa
- Lion Corporation
- Johnson & Johnson
- Reckitt Benckiser Group Plc.
- GlaxoSmithKline Plc.
- Church & Dwight Co. Inc.
Market Dynamics
Drivers
Rising incidence of dental disorders
The people are facing various dental diseases such as tooth decay, periodontal diseases, and gum diseases. The dental disorders are significantly observed in the kids. The kids’ teeth are sensitive and require proper dental treatment. The market players have got opportunity for the development of new and innovative oral care products for kids. Many studies have revealed that 12%-13% people face tooth decay and gum decay problems. Thus, the rising incidence of dental disorders is driving the growth of oral care market during the forecast period.
Restraints
Lack of consumer awareness for herbal products
The developed regions such as North America and Europe are not aware about the herbal oral care products. The concept of herbal oral care products gained momentum in India. The top consumer goods market player of India, named as Patanjali, introduced herbal and organic oral care products in the Indian market. Gradually, the Asia-Pacific region has started to accept this kind of products. As a result, the lack of consumer awareness for herbal products is a restricting factor for the growth of oral care market.
Opportunities
Rising trend of online sales channel
The consumer goods industry has shifted towards the latest distribution channel known as online sales channel. The easy availability of products, time saving, wide variety of products, and high discounts are the factors driving the growth of online sales channel in the oral care market. The people are preferring to buy products online, rather than visiting retailers and pharmacies. The online sales channel also provides benefits to the consumers such as low-price products and free shipping. As a result, the rising trend of online sales channel is creating lucrative opportunities for the growth of oral care market during the forecast period.
Challenges
Adverse effects of products
The teeth whitening, while an increasing trend in the oral care sector, has the potential to create certain negative side effects in customers. The tooth enamel can be irreversibly destroyed by using whitening solutions like teeth whitening pens on a regular basis. Also, during use, the teeth whitening chemical is likely to come into touch with the gum line, causing irritation and pain. As a result, the negative effects of teeth whitening products are a biggest challenge for the growth of oral care market.
Report Highlights
- Based on the product type, the toothpaste segment dominated the global oral care market in 2020 with highest market share. The growth of toothpaste segment can be linked to the widespread use of toothpaste among people of all income levels. The several types of toothpaste, such as pastes, gels, and powder, gives consumers more alternatives, which increases demand.
- Based on the sales channel, the specialty stores segment dominated the global oral care market in 2020 with highest market share. The specialty stores offer wide range of products with discounts and product specifications.
Regional Snapshot
Asia-Pacific is the largest segment for oral care market in terms of region. This is due to people in this region becoming more aware of dental cleanliness and general oral health. Furthermore, the Asia-Pacific oral care market is predicted to rise due to the increasing prevalence of dental disorders in countries such as India.
North America region is the fastest growing region in the oral care market. The people in industrialized countries, such as the U.S., are opting for newly created oral care products, such as innovative dental care products, due to rise in disposable income. Furthermore, the availability of experienced dental hygienists in the U.S. is likely to boost demand for the oral care products.
Segments Covered in the Report
By Product Type
- Toothbrush
- Toothpaste
- Mouthwash
- Dental Floss
- Denture Care
By Age Group
- Kids
- Adults
- Geriatric
By Application
- Home
- Dentistry
By Sales Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Drug Stores &Pharmacies
- Convenience Stores
- Online Sales Channel
Regional Segmentation
– North America (U.S. and Canada)
– Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
– Asia-Pacific (China, Japan, India, Southeast Asia and Rest of APAC)
– Latin America (Brazil and Rest of Latin America)
– Middle East and Africa (GCC, North Africa, South Africa, Rest of MEA)
Why should you invest in this report?
If you are aiming to enter the global oral care market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for oral care are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2021-2030 so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
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TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Oral Care Market
5.1. COVID-19 Landscape: Oral Care Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Oral Care Market, By Product
8.1. Oral Care Market, by Product Type, 2021-2030
8.1.1. Toothbrush
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Toothpaste
8.1.2.1. Market Revenue and Forecast (2019-2030)
8.1.3. Mouthwash
8.1.3.1. Market Revenue and Forecast (2019-2030)
8.1.4. Dental Floss
8.1.4.1. Market Revenue and Forecast (2019-2030)
8.1.5. Denture Care
8.1.5.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Oral Care Market, By Age Group
9.1. Oral Care Market, by Age Group, 2021-2030
9.1.1. Kids
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. Adults
9.1.2.1. Market Revenue and Forecast (2019-2030)
9.1.3. Geriatric
9.1.3.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Oral Care Market, By Application Type
10.1. Oral Care Market, by Application Type, 2021-2030
10.1.1. Home
10.1.1.1. Market Revenue and Forecast (2019-2030)
10.1.2. Dentistry
10.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 11. Global Oral Care Market, By Sales Channel Type
11.1. Oral Care Market, by Sales Channel Type, 2021-2030
11.1.1. Hypermarkets/Supermarkets
11.1.1.1. Market Revenue and Forecast (2019-2030)
11.1.2. Specialty Stores
11.1.2.1. Market Revenue and Forecast (2019-2030)
11.1.3. Drug Stores &Pharmacies
11.1.3.1. Market Revenue and Forecast (2019-2030)
11.1.4. Convenience Stores
11.1.4.1. Market Revenue and Forecast (2019-2030)
11.1.5. Online Sales Channel
11.1.5.1. Market Revenue and Forecast (2019-2030)
Chapter 12. Global Oral Care Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Product (2019-2030)
12.1.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.1.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.1.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Product (2019-2030)
12.1.5.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.1.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.1.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Product (2019-2030)
12.1.6.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.1.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.1.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Product (2019-2030)
12.2.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.2.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.2.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Product (2019-2030)
12.2.5.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.2.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.2.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Product (2019-2030)
12.2.6.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.2.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.2.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Product (2019-2030)
12.2.7.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.2.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.2.7.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Product (2019-2030)
12.2.8.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.2.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.2.8.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Product (2019-2030)
12.3.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.3.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.3.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Product (2019-2030)
12.3.5.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.3.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.3.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Product (2019-2030)
12.3.6.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.3.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.3.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Product (2019-2030)
12.3.7.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.3.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.3.7.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Product (2019-2030)
12.3.8.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.3.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.3.8.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Product (2019-2030)
12.4.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.4.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.4.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Product (2019-2030)
12.4.5.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.4.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.4.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Product (2019-2030)
12.4.6.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.4.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.4.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Product (2019-2030)
12.4.7.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.4.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.4.7.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Product (2019-2030)
12.4.8.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.4.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.4.8.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Product (2019-2030)
12.5.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Product (2019-2030)
12.5.5.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.5.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.5.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Product (2019-2030)
12.5.6.2. Market Revenue and Forecast, by Age Group (2019-2030)
12.5.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
12.5.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)
Chapter 13. Company Profiles
13.1. Procter & Gamble Co.
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. Colgate Palmolive Co.
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Patanjali Ayurved Ltd.
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Unilever
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Henkel AG & Co. KG Aa
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Lion Corporation
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Johnson & Johnson
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Reckitt Benckiser Group Plc.
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. GlaxoSmithKline Plc.
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. Church & Dwight Co. Inc.
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
Thanks for reading you can also get individual chapter-wise sections or region-wise report versions such as North America, Europe, or the Asia Pacific.
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