by [150+ Pages Report] The Pay TV market size is projected to reach over US$ 210.3 billion by the end of the year 2030 from US$ 178.2 billion in 2020 at a steady CAGR of 1.7% from 2021 to 2030, according to Precedence Research.
The Pay TV market report covers a detailed analysis for the historic period 2017-2020, considering 2021 as the base year and forecast (growth) for 2021-2030.
This research report evaluates the Pay TV market on a global and regional level. It offers a thorough analysis of the market revenue status, growth, future trends, and forecast of the global Pay TV market for the period from 2017 to 2030.
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Pay television (TV) is a consumer subscription-based TV broadcasting service. It is a subscription television or premium television service mainly accessed through a satellite, cable, or an internet protocol (IP) TV. The user subscribes to bundled content by using the satellite dish network set-top box or leasing the propriety coaxial cable.
Pay TVtechnology has evolved considerably in the past few years coupled with the changing consumer behaviors as well as an availability of digital alternatives that have emerged to meet consumer needs. For instance, along with the television channels, Pay TVnow provides other interactive services, such as TV shopping, video-on-demand, gaming, and multi-room charging.
Crucial factors accountable for market growth are:
- Emerging demand among the consumers to leverage enhanced quality content with high picture resolution
- Ability of pay TV technology to provide an access to high-quality content from various service providers
- Rising trend of Internet Protocol television
- Reduced subscription costs
- Advent of new channels as well as popular reality shows
- Emergence lucrative value-added services
Market Report Scope
| Report Highlights | Details |
| Market Size | USD 210.3 Billion by 2030 |
| Growth Rate | CAGR of 1.7% From 2021 to 2030 |
| Base Year | 2020 |
| Historic Data | 2017 to 2020 |
| Forecast Period | 2021 to 2030 |
Report Highlights
- Satellite TV segment led the global Pay TV market with remarkable revenue share in 2020. Rising trend among the satellite TV service providers to diversify their service offerings is uplifting the segment growth.
- By application, residential held the major revenue share in the global Pay TV market in 2020 owing to upsurge in popularity of pay TV in developing countries.
Regional Snapshots
North America dominated the global pay TV market in 2020 and projected to augment the market in the coming years. However, the region is witnessing decline in demand for pay TV owing to the proliferation of OTT platforms as well as internet-based entertainment in the region. On the contrary, rising focus towards adoption of the Integrated Broadband-Broadcast (IBB) system among the pay TV service providers is projected to boost growth of the North America pay TV market in forecast period.
Asia Pacific projected as hit remarkable growth rate during the forecast period. The prime factor attributed to rapid digitalization and proliferation of Internet Protocol TV (IPTV) in countries such as China, India, and Indonesia among others.
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Market Dynamics
Driver
Emerging demand among the consumers to leverage enhanced quality content with high picture resolution primarily drives growth of the pay TV market. There is upsurge in demand among the users to experience high-quality viewing experiences such as 4K and Ultra HD (UHD) picture quality. For instance, the market players have recognized the importance of Ultra High Definition (UHD) TV services, which has allowed them to offer improved picture quality of the channels.
Restraint
The ongoing video streaming trenddue to improvements in internet speeds around the globe has pushed growth of the over-the-top or OTT industry. For instance, in November 2019, Netflix had 140 million subscribers and the number of subscriber is increasing by around 8 million a quarter. This may impact negatively on the growth of pay TV market; for instance, according to the Nagra’s 2019 Pay-TV Innovation Forum, over 26% of executives in the industry polled now believes that the growth of OTT services will have a negative impact on the pay TV industry over the next five years.
Opportunity
Pay TV service providers are providing integrated solutions that comprised oftraditional broadcasting services coupled with the on-demand videos and short clips, similar to YouTube. For this purpose, the service providers are partnering with various content providers. For instance, Zee Entertainment Enterprises Limited started discussing launching pay-per-view services that will offer movies for rent as well as for sale on their television network. This trend of offering integrated solutions is anticipated to create lucrative growth opportunities for growth of the market during the forecast period.
Challenges
The lack of new content is projected to challenge growth of the global pay TV market in upcoming years. Consumersare actively looking for fresh content and they are also expecting to watch TV content on a laptop. In addition to this, they want varied experiences on each of the platforms such as TV, laptop, and smartphone along with different type of content on their personal schedules. This factor challenges the market growth as the appetite of the viewers is growing rapidly and they are not satisfied with the conventional broadcasting only.
Competition Landscape
In the final section of the research report, Precedence Research provided the global Pay TV market structure and a detailed competition landscape to provide a dashboard view of key players operating in the global market along with their business strategies to report audiences. This section is primarily designed to provide clients with an objective and detailed comparative assessment of the key providers specific to a market segment in the value chain of the market.
Some of the major players in the Pay TV market include:
- Airtel Digital TV
- DIRECTV
- Carter Communications
- Foxtel
- DISH Network Corporation
- Comcast Corporation.
- Dish TV India Limited
- DISH Network Corporation
- Rostelecom
- Fetch TV Pty Limited
Market Segmentation
By Type
- Cable TV
- Satellite TV
- Internet Protocol TV (IPTV)
By Application
- Residential
- Commercial
Regional Segmentation
– North America (U.S. and Canada)
– Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
– Asia-Pacific (China, Japan, India, Southeast Asia and Rest of APAC)
– Latin America (Brazil and Rest of Latin America)
– Middle East and Africa (GCC, North Africa, South Africa, Rest of MEA)
Research Methodology
Secondary Research
It involves company databases such as Hoover’s: This assists us recognize financial information, structure of the market participants and industry competitive landscape.
The secondary research sources referred in the process are as follows:
- Governmental bodies, and organizations creating economic policies
- National and international social welfare institutions
- Company websites, financial reports and SEC filings, broker and investor reports
- Related patent and regulatory databases
- Statistical databases and market reports
- Corporate Presentations, news, press release, and specification sheet of Manufacturers
Primary Research
Primary research includes face-to face interviews, online surveys, and telephonic interviews.
- Means of primary research: Email interactions, telephonic discussions and
Questionnaire based research etc.
- In order to validate our research findings and analysis we conduct primary interviews
of key industry participants. Insights from primary respondents help in validating the
secondary research findings. It also develops Research Team’s expertise and market
understanding.
Most Asked Questions –
What was the market size value of the Pay TV in 2020?
What is the expected market size by 2030?
What is the Pay TV market growth?
What are the key factors that positively influence market growth?
Who are the prominent players in the Pay TV market?
Why should you invest in this report?
If you are aiming to enter the global Pay TV market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for Pay TV are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2021-2030 so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Pay TV Market, By Product
7.1. Pay TV Market, by Product Type, 2021-2030
7.1.1. Cable TV
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Satellite TV
7.1.2.1. Market Revenue and Forecast (2017-2030)
7.1.3. Internet Protocol TV (IPTV)
7.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Pay TV Market, By Application
8.1. Pay TV Market, by Application, 2021-2030
8.1.1. Residential
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Commercial
8.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Pay TV Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.2. Market Revenue and Forecast, by Application (2017-2030)
9.1.3. U.S.
9.1.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.1.4. Rest of North America
9.1.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.2. Europe
9.2.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.2. Market Revenue and Forecast, by Application (2017-2030)
9.2.3. UK
9.2.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.2.4. Germany
9.2.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.2.5. France
9.2.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.5.2. Market Revenue and Forecast, by Application (2017-2030)
9.2.6. Rest of Europe
9.2.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.6.2. Market Revenue and Forecast, by Application (2017-2030)
9.3. APAC
9.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.3.3. India
9.3.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.3.4. China
9.3.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.3.5. Japan
9.3.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.5.2. Market Revenue and Forecast, by Application (2017-2030)
9.3.6. Rest of APAC
9.3.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.6.2. Market Revenue and Forecast, by Application (2017-2030)
9.4. MEA
9.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.4.3. GCC
9.4.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.4.4. North Africa
9.4.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.4.5. South Africa
9.4.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.5.2. Market Revenue and Forecast, by Application (2017-2030)
9.4.6. Rest of MEA
9.4.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.6.2. Market Revenue and Forecast, by Application (2017-2030)
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.2. Market Revenue and Forecast, by Application (2017-2030)
9.5.3. Brazil
9.5.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.5.4. Rest of LATAM
9.5.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.4.2. Market Revenue and Forecast, by Application (2017-2030)
Chapter 10. Company Profiles
10.1. Airtel Digital TV
10.1.1. Company Overview
10.1.2. Product Offerings
10.1.3. Financial Performance
10.1.4. Recent Initiatives
10.2. DIRECTV
10.2.1. Company Overview
10.2.2. Product Offerings
10.2.3. Financial Performance
10.2.4. Recent Initiatives
10.3. Carter Communications
10.3.1. Company Overview
10.3.2. Product Offerings
10.3.3. Financial Performance
10.3.4. Recent Initiatives
10.4. Foxtel
10.4.1. Company Overview
10.4.2. Product Offerings
10.4.3. Financial Performance
10.4.4. Recent Initiatives
10.5. DISH Network Corporation
10.5.1. Company Overview
10.5.2. Product Offerings
10.5.3. Financial Performance
10.5.4. Recent Initiatives
10.6. Comcast Corporation.
10.6.1. Company Overview
10.6.2. Product Offerings
10.6.3. Financial Performance
10.6.4. Recent Initiatives
10.7. Dish TV India Limited
10.7.1. Company Overview
10.7.2. Product Offerings
10.7.3. Financial Performance
10.7.4. Recent Initiatives
10.8. DISH Network Corporation
10.8.1. Company Overview
10.8.2. Product Offerings
10.8.3. Financial Performance
10.8.4. Recent Initiatives
10.9. Rostelecom
10.9.1. Company Overview
10.9.2. Product Offerings
10.9.3. Financial Performance
10.9.4. Recent Initiatives
10.10. Fetch TV Pty Limited
10.10.1. Company Overview
10.10.2. Product Offerings
10.10.3. Financial Performance
10.10.4. Recent Initiatives
Chapter 11. Research Methodology
11.1. Primary Research
11.2. Secondary Research
11.3. Assumptions
Chapter 12. Appendix
12.1. About Us
12.2. Glossary of Terms
Thanks for reading you can also get individual chapter-wise sections or region-wise report versions such as North America, Europe, or the Asia Pacific.
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